Fashion and jewellery design stands at the core of each culture’s design heritage which is also reflected in architecture, interiors, music, and visual arts. Nordic aesthetics are all about simplicity, minimalism, functionality, clean lines, high-quality materials, abundant light, roominess and increased sophistication. Designers of Scandinavian origins are true perfectionists who scrutinize any possible detail to come up with an item that best serves the purposes of a comfortable daily life.
ARCHITECTURE & INTERIOR DESIGN
Surfaces are designed either in geometric or organic forms with wood, glass and matt metals as main materials. There is a rustic feel mixed with a futuristic attitude. This ‘less is more’ philosophy runs through fashion too, with styles that are cool and pleasant to wear, without unnecessary complications. Luxury appears in the form of extreme sophistication, never in a showy way.
OTHERS FORMS OF ART
From music and cinematography to painting and sculpture, surrealism and an unconventional spirit makes the Nordic heritage very interesting. This spirit translates in fashion in the form of the ‘normcore’ attitude or else the anti-trend way of wearing things. Subtleness, easiness, and a laidback style are maintained through items and looks that are not meant to align with the aspirations of globetrotting fashionistas following catwalk trends by the book.
FREEDOM & INDEPENDENCE
It’s a cheerful approach to lifestyle. You are not pushed to step outside your comfort zone, show off all your assets, absorb every ephemeral style wave, and try hard to prove your uniqueness. Nordic style is natural, eloquent, self-evident and free!
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